Wednesday, January 04, 2012

Iowa Caucus Analysis: Romney Loses, Even as he Wins

The Republican Iowa caucuses are over, and 122,255 votes were recorded as follows:

Mitt Romney 30,015 (25%)
Rick Santorum 30,007 (25%)
Ron Paul 26,219 (21%)

Trailing behind these three were Newt Gingrich with 16,251 votes, Rick Perry with 12,604 votes, and Iowa native Michelle Bachmann with 6,073 votes.

In dividing their votes largely between Rick Santorum, Mitt Romney, and Ron Paul, caucus goers starkly represented the three philosophical ‘factions’ comprising the GOP, as well as age and income differences. Our conclusions from the votes and the exit polls:

Ron Paul won 50% of those in the 17-24 year old category, 45% of those in the 25-29 year old bracket, and 34% of 30-39 year olds. The younger the voter, the stronger the support for the messages of libertarianism and/or non-interventionism. Paul did well in all college towns.

He also won a majority of voters making under $30,000 annually by more than a 2:1 margin over all the other candidates, and won voters making less than $50,000 by a slim (2%) margin over Rick Santorum. He increased his win from only one county in 2008, to 18 in 2012, with his largest margin in Jefferson County (49%) – home of the Maharishi School of Management and center of Iowa’s peace-oriented Transcendental Meditation community.

Perhaps most importantly, Ron Paul won caucus-goers who were self-described independents, moderates, liberals, and first-time caucus-goers. Every national campaign knows that the battle for the Presidency is won by attracting the great ‘moderate middle,’ something neither Romney nor Santorum were able to do in Iowa.

Rick Santorum’s popularity exploded in the two weeks leading up to the caucus, and appeared to galvanize Iowa’s strong Evangelical Christian vote, winning many of the counties won by Mike Huckabee in 2008. He took the majority of those in the 40-64 year old age bracket, who often represent a more socially conservative, ‘family values’ voting bloc that has been ascendant in the GOP since the 1980s.

Santorum won over 61% of the vote in Lyon County, and won neighboring Sioux & O’Brien counties with more than 40%. These counties, in Iowa’s northwest corner, are some of the most conservative counties in Iowa, and are home to large, ‘Dominionist’ Reformed Churches that teach that government and laws should be structured on Biblical principles.

The biggest disappontment of the night was reserved for supporters of Mitt Romney – even though he won, statewide, by 8 votes.

Representing the old establishment blue-blood wing of the party, Romney won only one age group – seniors over age 65.

Four years ago, in the 2008 caucuses, Romney won 29,949 votes (25.2%) and took 24 counties. Last night, he won with 30,015 votes – also representing 25% of the vote cast. In other words, with four years and a supposed $10 million dollars of advertising under his belt, Romney was unable to expand his base even a tiny bit, increasing his vote by a mere 66 voters.

On the Iowan map (see bottom of post), it appears that the fact that he matched his performance four years ago was due largely to increased organization in a few key locations:

In the eastern part of the state, (which Romney won solidly in 2008 ) Romney lost 7 counties he won in 2008 to Ron Paul, and 1 to Rick Santorum, without picking up any new ones.

On the western border (the Missouri River counties), where Romney also did well in 2008, he lost 4 of the 7 he had won in 2008 to Rick Santorum, picking up only one new county.

It was in the middle of the state – particularly the growing Des Moines – West Des Moines area, where the GOP establishment organized for Romney - that Romney was to pick up 5 counties over 2008, while still losing one to Rick Santorum.

Make no mistake: Romney’s base is aging and shrinking. In spite of 4 years of campaigning, organizing, and spending, he was unable to expand his showing beyond his 2008 performance.

Perhaps Democratic operative James Carville said it best when describing voters attitudes towards Romney:

“It’s like trying to give a dog a pill. They keep spitting it out.”





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